About MCBW

Munich and Bavaria as a site for creative activities stand for premium entrepreneur-oriented connections between the design and the corporate sector. Organized by bayern design GmbH in the first quarter of every year, MUNICH CREATIVE BUSINESS WEEK (MCBW) as the largest design event in Germany illustrates the potential: close to 200 committed program partners create a platform for companies with an affinity for design, for designers and design agencies across disciplines, including architecture and advertising, as well as for the design-savvy public. Following the slogan “Design connects”, more than 75,000 participants will encounter substantial transfer of knowledge and inspiring design experiences in the two program segments, CREATE BUSINESS! for professionals and DESIGN SCHAU! for all other design aficionados.


Design as a stimulus for innovation stands for an active-creative, humane implementation of change. With that in mind, MCBW presents groundbreaking ideas, sustainable trends and new products in conferences, symposiums and workshops, at receptions and other events of all kinds. MCBW enables the initiation of business contacts as much as in-depth transfer of know-how and lively discussions – between the corporate world and the design sector on the one hand, and among the manifold creative disciplines on the other.

MCBW START UP, the founders platform created by bayern design, promotes targeted networking among design-oriented start-ups, both young and experienced designers and business experts to enable professional and successful careers in this segment. 


For nine days, visitors are invited to experience, try and understand all facets of design up close. Exhibitions, vernissages, events and campaigns at more than 100 venues in Munich and throughout Bavaria provide guidance to the core of Bavarian and international design culture: DESIGN SCHAU! presents Munich as an extremely vibrant German design metropolis.


“Design connects”, the MCBW leitmotif, illustrates the Bavarian way of life and the unique connection of design and the economy in a special way:  

  • Design connects people – with each other, mankind with technology, analog with digital.
  • Design connects – the practical and the sensuous, aesthetics and function.
  • Design connects – the past with the future: designers take up topical matters, provide solutions and develop sustainable models for tomorrow.

Organizer and sponsors

MCBW is organized by bayern design GmbH and sponsored  by the Bavarian Ministry of Economic Affairs, Energy and Technology as well as by the City of Munich. iF International Forum Design GmbH is a founding partner. BMW Group, Steelcase and Microsoft provide substantial support as MCBW partners.



Advisory Board

Guillaume Alvarez

Senior Vice President EMEA, Steelcase

Guillaume Alvarez is a global citizen - from his personal background to his career path at Steelcase. Born in a multi-cultural environment in Pakistan, he embraced an international professional footpath right after finishing his studies at the University of Paris in Marketing and Sociology. Before becoming Senior Vice President, EMEA in November 2011, he was Vice President of Global Client Collaboration. Prior to that, he was Vice President of Global Alliances, which included overseeing Steelcase’s largest strategic global accounts and having responsibility for the sales teams for Vertical Markets, Applied Research and Architecture & Technology. He was also Vice President of sales for the Central Region of Steelcase North America, overseeing all sales activity in his region, one of four in the United States.


Prof. Markus Frenzl

Munich University of Applied Sciences Department of Design

Prof. Markus Frenzl is professor for design theory, design consultant and design critic. With his Frankfurt based office 4gzl/designkontext he is specialised in design consulting, strategy development, communication and corporate publishing. Among his clients are companies such as ClassiCon, Cor, e15, Lufthansa, Magazin, Merck, Merten, Mykita, Nya Nordiska, Phonak, Serien.Lighting or Sign. He contributes regularly as a design critic on the cultural and social relevance of design, on everyday culture and the public perception of design. Since 2011 he is professor for design and media theory at the Design Faculty of the University of Applied Sciences in Munich, focusing on conceptual projects, semiotics, aesthetics, design criticism, design writing and product semantics.

Dr. Angelika Nollert

Director of Die Neue Sammlung - The Design Museum

Dr. Angelika Nollert became the director of Die Neue Sammlung - The Design Museum at Pinakothek der Moderne in Munich in 2014. From 1997 to 2000, she was the curator of Portikus in Frankfurt am Main. Dr. Nollert was in charge of project management for documenta 11 in 2001/2002 and for the visual arts sector of the Siemens Arts Program from 2002 to 2007. She headed Neues Museum für Kunst und Design in Nuremberg from 2007 to 2014. Dr. Nollert chairs the University Council of Akademie für Bildende Kunst in Munich.


Adrian van Hooydonk

BMW Group Design

Since 1992, Dutch-born industrial designer Adrian van Hooydonk has worked in diverse divisions of BMW Group and in 2009 he became the Head of BMW Group Design. His former positions include Managing Director of BMW subsidiary BMW Group DesignWorks USA and Head of Design BMW Cars at BMW AG in Munich.


Dr. Silke Claus

Managing Director of bayern design GmbH

Dr. Silke Claus studied architecture, taught and conducted research at Hannover University and Dresden Technical University from 1994 to 2004. She was the Deputy Managing Director of MACINA Hannover/Dubai before taking over as Managing Director of Internationales Designzentrum Berlin in 2005. As Managing Director of bayern design GmbH, a position she took up in 2009, she is responsible for coordinating the promotion of design in the state of Bavaria in cooperation with the Bavarian State Ministry of the Economy.

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The MCBW program is expanded continuously and is subject to change.
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