Promoting start-ups and innovative business ideas means investing directly in the future: The corporate sector and society are on the lookout for fresh and sustainable concepts that are both outside the box and viable. What role does design play in this?
Design competence and creative techniques are key drivers of innovation. Design methods are applied to generate ideas and to implement products or services in a successful, customer-oriented manner. Designer bestow purpose, form and function upon new business ideas. They make products and services more approachable, attractive, user-friendly, appealing and valuable in the eyes of the user. Not every new approach is understood from the get-go, and some business ideas require support for brand development. Design helps in this field as well.
Offering opportunities for networking events, MCBW START UP, the founders’ platform for companies and designers initiated by bayern design, fosters the targeted exchange among design-oriented start-ups, young and experienced designers, as well as experts in the corporate world with the objective to facilitate successful professional careers. The offerings are rounded off with educational and informative events.
TOOLS FOR FOUNDERS (March 11 to 16, diverse locations)
The 'Tools for Founders' event is a key part of MCBW START UP: For the entire duration of MCBW, partner companies will offer workshops for founders, coaching sessions and lectures to support start-ups with developing and establishing their companies successfully (e.g., brand development, design strategies, teambuilding, intellectual property, crowdfunding) – from the vision of a new business idea to its result-oriented implementation.
Let's go – START UP!
Registration for the MCBW START UP workshops and coaching sessions is subject to a fee.