14:00 - 17:00
Brienner Str. 45 a-d
The event is handicapped accessible
Language is becoming increasingly important for marketers. How can it be designed to stand out, be likable and entice customers? Answers will be provided at the ADC seminar "Corporate Language".
As the linguistic equivalent to corporate design, corporate language is becoming more and more important for marketers. Traditional touch points of brands and consumers in stores, magazines, etc. are losing relevance, not least because of the introduction of language assistants.
In times when products and services are becoming increasingly similar, language is the biggest opportunity for brands to stand out, become likable, and trigger impulses to buy. This language can be designed – to learn how, join us at the ADC seminar "Corporate Language".