18:30 - 22:00
TULP Design GmbH
Gotzinger Str. 52b
The event is not handicapped accessible
3 speakers, 3 keynotes, one topic. And the fundamental desire to broaden our perspective, to discover topics and to develop our thinking and working.
Under high cost pressure, entrepreneurs and marketeers tend towards solutions that have proven successful. And there we already have the contradiction that we live on a daily basis. As designers and strategists, our job is to open up solutions that are identity-creating. But how can we create authentic brand identities when the customer lacks the mind set for real change? Does it take more courage? Or are there other ways not only to talk about change, but also to really create and live it?
Pascal Lauscher, Michael Kuchenbuch and Maik Schober give us insights.