Katsiaryna Fischer
Lead UX




Dedicated and devoted to cars, Katsiaryna tends to constantly reimagine & reconsider UX or better to say Driver Experience. Her role is not about generic solutions following well-known patterns. She doesn’t like to think that DX can fit into a box of display in cars. Biochemistry gave her a sense of the beautiful logic of nature & a structured approach to deriving results & drawing conclusions. Several years working as a UI artist for mobile & triple-A games taught her how to track the user & engage attention. Until the moment, when she found a perfect field to apply those skills – automotive. Katsiaryna considers herself as a conceptual designer first but she is sure that not an only scientific approach but a combination of both can lead to beautiful & smart solutions.


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