Micha Goes
pacoon Strategie + Design




Micha Goes is managing partner of PACOON Strategie & Design GmbH. PACOON, headquartered in Munich, is an owner-managed agency for packaging design and brand strategy and has national and international clients from various sectors of the economy.

The expert for packaging already found his way to his area of expertise during his studies of communication. His

work is characterized by the idea of developing not only an aesthetically pleasing and expressive design, but also a strategically correct one. Thus, the conceptual consultation is an important part of his job. His goal: to successfully use the power of packaging with the right design.


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